Who is WAFL-LE? Bakery specializing in waffles with Japanese flavors. Offering a unique user experience with a traditional and modern Japanese ambiance. Serving the Egyptian and Arab markets. What is Wafl-Le's story? An Egyptian who lived for a while in Japan was impressed by the flavors of Japanese sweets, especially waffles When he returned to Egypt, he decided to convey his experience to lovers of waffles and Japanese culture. Wafl-Le's strategy In the first meeting with the founder and marketing team, we discussed the target market and the experience that wafl-le would like to give to his clients. We understand that they want to offer a customer experience in a Japanese atmosphere combining fun and tradition. Identity Wafl-le are delicious and Japanese. The logo contains a Japanese figure wearing a traditional Japanese dome made of waffle. with japan red circle. Logo type specially designed to reflect the spirit of fun and breaks the icon's immobility to give comfort.
